Affective and Value-Centered Evaluation in Multimedia UX

Title

Description

Multimedia technologies are no longer limited to content delivery—they increasingly mediate emotional experiences and interactions grounded in users’ values. In addition, there is a growing need for UX design that accounts for heterogeneous user values and affective responses. However, conventional evaluation methods often fail to capture the nuanced and latent value structures that shape user satisfaction and engagement. Affective engineering offers a powerful framework for exploring these latent dimensions through structured interviews and hierarchical mapping. Integrating these methods into multimedia research opens new possibilities for designing emotionally resonant systems, user segmentation, improving UX evaluation, and informing affective machine learning models—ultimately contributing to value-based design. In addition, recent advances in text mining and machine learning have further diversified the analytical approaches available in multimedia research, enabling more fine-grained interpretation of user-generated content, affective cues, and value-laden expressions.

Organizers

• Masashi Sugimoto, Hannan University, Japan
• Noriko Nagata, Kwansei Gakuin University

Contact Person

• Masashi Sugimoto (sugimoto@hannan-u.ac.jp)

Code of Conduct